Healthcare Business Process Management, Adaptive Case Management & Process-Aware EHR & Health IT Systems

Accelerating BPM & Case Management Adoption

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So, what is to be done? This is about marketing, meta-marketing. How do we just go running after those 10 things that are opposing workflow technology and just drive them from the field of combat? We need to continue to educate users and buyers so that they can recognize flexible, transparent, improvable workflow.

We need to leverage success stories. I've got a bunch of websites, I've got about half a million words out there on various websites about this stuff, and one of them is just links. It's almost 2,000 links to, on the one hand, health IT workflow problems and horror stories, and on the other hand business process management, case management successes. They're just such a great fit between all the problems and all the sterling qualities, that traffic jam between DC and Baltimore is going to get worse. And I want it. But, not literally.

Now one thing I've seen is that the BPM and case management folks are sometimes partnering with health IT people who know the clinical content and know the workflows and know their customer's pain points, and they're realizing, the light bulb is going off over their head, that they've got to deliver some kind of transparent, automated, flexible workflow solution. Somehow integrated with our own solution. So, I'm seeing more of those kinds of partnerships.

Join health IT social media workflow conversation. It actually exists, because I spent a lot of time and investment making it exist, blogging, and tweeting. I've got about 4 or 5 thousand folks who follow me, and basically it's just like this except it's to health IT people.

Foot-in-the-door, then pivot. I've seen this. The health IT partner and the BPM folks will put something together, they'll install it, and the customer will go, and they will look under the hood. And they think, "Wow! There's this workflow engine under here and I can link diagram, all kinds of models of work. What else can we do with this?" So, you're pivoting from one of those 50 things I read to something else.

Now, as a physician, I want to see this stuff go all the way to the point of care, but I understand that there's a lot of stuff, human resources, payer, so forth, that's kind of back office. It's similar to what's already happening in the other industries, and that's a natural entreƩ for this kind of technology to come into healthcare, and then people who have a foot in human resources and foot on some clinically relevant area, and they'll say, "Wait a minute. We can use this over here."

June 16th "BPM & Case Management: US Healthcare Needs You!"
At The BPM & CM Summit

My Next Speaking Engagement!

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